# Topic · 9 playbooks
Marketing
Marketing for music isn't pushing a song into the world; it's giving people a reason to repeat its name. The playbooks tagged here cover content sequencing, fan-funnel mechanics, and the social rituals that make a campaign feel like a thing instead of a release.
Where this topic lives
- Emerging 5
- Indie 5
- Established 4
- Major 2
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Tagged Marketing
- Emerging Playbook Play 001 · 5 min
AI Cover Art: Ethics, Math, and the Five Rules
AI cover art is fast and cheap, which is the problem. Five rules — on disclosure, style theft, platform policy, save-rate impact, and the human-hour minimum — for using it without devaluing the work.
- marketing
- release-strategy
- Emerging Playbook Play 002 · 5 min
Producer Tags — When the Audio Drop Helps
Producer tags are the cheapest brand asset in electronic music — and the most overused. When the tag helps, when it tanks DJ adoption, and how the best producers earn the right to use one.
- djing
- marketing
- Indie Playbook Play 003 · 6 min
Reading Your Streaming Dashboard Honestly
Streaming dashboards reward overreaction. A guide to separating real growth signals from algorithmic noise, so you don't burn a quarter chasing a spike that wasn't yours.
- marketing
- release-strategy
- Established Playbook Play 004 · 6 min
The Catalog Audit
A catalog audit is the once-a-year exercise of identifying which old songs are still earning, which are silently dragging, and which deserve a refresh budget. The framework, scored by save-rate per song.
- release-strategy
- marketing
- Emerging Playbook Play 005 · 5 min
Three Numbers That Matter
Most artist dashboards drown you in charts. Three numbers actually compound — save rate, monthly listener slope, and fan-to-listener conversion. Track these, ignore the rest.
- marketing
- release-strategy
- Emerging Playbook Play 006 · 4 min
The 10-Week Release Playbook
A week-by-week schedule for indie artists to plan a release that builds momentum instead of disappearing on Friday.
- release-strategy
- marketing
- Emerging Playbook Play 007 · 5 min
Your First 1,000 Listeners
A playbook for getting from zero to a thousand monthly listeners using time, posture, and ten DMs a day — not ads.
- marketing
- release-strategy
- Established Playbook Play 008 · 6 min
The Catalog Activation Playbook
For artists who've shipped enough to have a catalog — how to make old tracks earn streams every week, not just on release day.
- release-strategy
- marketing
- Established Playbook Play 009 · 7 min
The Drake Method
Drake's between-album activity is the playbook. How major artists feed platform algorithms continuously to keep catalog hot for a decade.
- release-strategy
- marketing